My letter to Jens:
Dear Dr. Kjeldsen,
I am a doctoral student at —University
and I recently read your article “The Rhetoric of
Power Point.” I think it’s a very important critique
of how teachers may fail to realize that Power Point
can stifle the creativity and clarity of their
instruction. I had a few thoughts and questions about
your suggestions regarding media rhetoracy. Do you
feel that novice instructors can follow such advice if
their teacher training programs offer little critical
guidance on how to use PP to their advantage? At my
university, this is often the situation because there
are simply too many other areas to cover and, as a
result, this point is sometimes overlooked. I find
that newer teachers can feel compelled to incorporate
technology into their instruction without being
prompted to really critique the role of PP or other
software in their work. Though your article offers
much needed food for thought, I also wondered what
resources you’d suggest instructors use to find
examples of the higher quality presentations you’ve
described.
Thank you very much for your time and I hope to hear
from you.
Sincerely,
Lori Fredricks
His reply:
Dear Lori,
thank you very much for your email. I am sorry that I haven’t answered
you earlier, but better late than never, I hope
You make a pertinent point about novice instructors and teacher
training programs. However, I do feel that novice instructors can follow my
suggestions concerning Media Rhetoracy when working with PowerPoint.
First of all, younger instructors often seem to be better at handling
technologies such as design- and presentation programs. Secondly, my main
rhetorical advices are rather basic:
1. What to you want to achieve? How can you best achieve it?
2. Be aware of the limitations and possibilities when using a
technology such as PowerPoint
3. Remember to repeat (important) information, and to express the same
message both visually and verbally
You are right in implying that it is not easy to find good examples of
higher quality presentations, and I myself can find it difficult to
create a good presentation. It is all to easy to get caught up in the
simple applying of points. I am planning a project, which will try to chart
and analyse the way PowerPoint is actually used in higher education.
Hopefully this will not only lead us to examples of instructors using PP
in an inexpedient, but also in an expedient way.
It is also possible to look for examples of quality presentations
outside schools and universities. Think for instance of Al Gores climate
presentation – using Apples’ Keynote (cf.
http://www.businessweek.com/smallbiz/content/dec2006/sb20061220_144107.htm?campaign_id=rss_topStories
). Or think of Steve Jobs presentations (e.g. of the iPhone). Colin
Powell‘s presentation before the UN was also a good example of a quality
presentation, even though it was not especially convincing concerning
the case at hand.
Sincerely Jens E. Kjeldsen